The luxury car market in India continues to grow, and one of the biggest highlights recently is the Lamborghini Urus SE. This new version of Lamborghini’s popular SUV brings major upgrades, including a plug-in hybrid powertrain, improved performance, and new design updates.

With a starting price of around ₹4.57 crore (ex-showroom) in India, the Urus SE has quickly become one of the most talked-about luxury SUVs in the country.

In this article, we explain what the Lamborghini Urus SE is, its key specifications, price in India, why it matters for the luxury car market, and what comes next for Lamborghini’s hybrid future.

What Is Lamborghini Urus SE?

The Lamborghini Urus SE is the latest version of the Urus luxury performance SUV. It replaces earlier variants like the Urus S and Performante in several markets and introduces hybrid technology for the first time in the Urus lineup.

The Urus has been Lamborghini’s most successful model globally, helping the brand expand sales significantly in recent years. In India as well, the Urus has played a major role in increasing Lamborghini’s popularity among luxury car buyers.

With the SE model, Lamborghini aims to combine supercar performance with improved efficiency and advanced technology.

Lamborghini Urus SE Price in India

The Lamborghini Urus SE was launched in India at a starting price of ₹4.57 crore (ex-showroom).

Depending on customisation, taxes, and insurance, the on-road price can exceed ₹5 crore in major cities like Delhi.

Luxury cars like the Urus SE often cost more because buyers choose optional upgrades such as custom interiors, special paint colours, and performance packages.

Check out more: Toyota Urban Cruiser Ebella

Engine, Power and Performance

One of the biggest changes in the Urus SE is its plug-in hybrid powertrain.

The SUV uses a 4-litre twin-turbo V8 petrol engine combined with an electric motor and battery pack.

This system produces nearly 789 bhp (around 800 PS) of power and about 800 Nm of torque, making it one of the most powerful SUVs in the world.

Performance highlights include:

• 0 to 100 km/h in about 3.4 seconds
• Top speed of around 312 km/h
• Electric-only driving range of up to 60 km on a full charge

Despite being a large luxury SUV, these numbers are comparable to many high-end sports cars.

Design and Interior Upgrades

The Urus SE also introduces several design and technology improvements.

On the outside, Lamborghini has updated the SUV with new headlights, redesigned bumpers, and fresh alloy wheel options. The design still keeps the aggressive styling that the Urus is known for.

Inside the cabin, the SUV features a revamped dashboard inspired by Lamborghini’s Revuelto supercar, along with premium materials and modern infotainment technology.

Key interior highlights include:

• Large digital displays
• Advanced infotainment system
• High-end leather and carbon-fiber materials
• Customisation options for colours and trim

These features are designed to deliver both luxury and a sporty driving experience.

Why the Urus SE Matters for Lamborghini

The Urus SE represents an important step in Lamborghini’s future strategy.

Luxury car companies are under pressure to reduce emissions and move toward electrification. Instead of going fully electric immediately, Lamborghini is focusing on plug-in hybrid technology, which combines electric efficiency with traditional engine performance.

By 2030, Lamborghini plans to have a fully hybrid lineup across all its models.

The Urus SE is therefore not just a new SUV but part of the company’s broader shift toward hybrid supercars.

Growing Demand for Luxury Cars in India

India has become a rapidly growing market for ultra-luxury vehicles.

In recent years, Lamborghini has reported record sales in the country, with the Urus SUV playing a major role in that growth.

Industry reports suggest that many buyers are young entrepreneurs and startup founders, often under the age of 40.

This trend shows that the demand for high-performance luxury vehicles in India is increasing, especially in cities like Mumbai, Delhi, and Bengaluru.

What Happens Next?

Lamborghini is expected to continue focusing on hybrid performance cars in the coming years.

Future versions of the Urus and other models may include improved hybrid systems, better electric range, and more advanced technology. At the same time, the company is expanding its presence in India, with plans for more dealerships and stronger sales networks.

For luxury car enthusiasts, the Urus SE signals the start of a new era of hybrid super SUVs.

FAQs